An interactive visual arts museum enriching the community through its dedication to the collection, preservation, study, exhibition and educational use of the fine arts.
The Challenge
This non-profit organization needed a robust website that could easily be updated to showcase the latest art exhibits, activities, and ongoing events hosted by the museum. A standard calendar was not going to work.
Our Approach
With a wide range of art to display on the website, the layout and design had to be minimalistic so it would not overpower the viewer. A simple color palette and minimalistic design prevented the various exhibition images from clashing with the web design, keeping the focus on the art itself. A WordPress calendar was customized with a color-coded category structure to organize events by type, allowing users to quickly find what they needed.
The Results
The client received a major design upgrade for their website, elevating the brand perception of the museum. Managing content was much easier for staff, as events no longer needed to be manually removed after passing. A calendar view that showcased everything allowed users to see a quick overview of what was going on each day, hovering over the event listing for more details. Clicking into the event showed all of the information with the ability to purchase tickets online, reserve a seat for classes, share to social media, or add the event to the user’s preferred calendar application. An option to add the event to the home page slideshow allowed their team to quickly select a box and have the event display at the top of the home page without additional work. Once events passed, they were automatically moved to the archive page, reducing redundant work for employees and keeping the website up to date.
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